Egyptian glass: developing business at home and abroad
“I wanted to grow my business, to gain exposure outside Egypt and to export. That’s why I called on the EBRD,” says Pakinam Mostafa, founder and owner of Paky Art de Verre, one of the leading designers and manufacturers of decorative glass in Egypt.
With factories in Cairo and Alexandria, Pakinam’s small company is continuing the strong tradition of Egyptian glassmaking with a modern twist: exploring advanced techniques to expand the definition of glass from simply a see-though, solid material to a high-performing material for doors, skylights and shower stalls.
As well as working with new glass, Paky Art de Verre makes wide use of recycled glass from across the country, re-fashioning it with etching, lead carving and mosaic.
Small and medium-sized enterprises (SMEs) like Paky Art de Verre are a vital ingredient in Egypt’s economy and one of the country’s biggest employers. But SMEs need business advice, as much as finance, to prosper and grow.
That’s where the EBRD’s Small Business Support Programme (SBS) stepped in. Its consultants helped Pakinam Mostafa introduce a computerised management information system to ease Paky Art de Verre’s financial accounting, inventory management and client databases. This has streamlined communication between office and factories. Importantly, SBS gave her the know-how for sustainable growth: she has now developed a five-year marketing plan that includes e-commerce
“Paki Art de Verre was already a success,” explains Pakinam, “but the EBRD’s SBS programme gave me the right formula to improve, grow and sell our products outside Egypt.”
like Paky Art de Verre are a vital ingredient in Egypt’s economy
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